
In 30 years of recruiting we’ve constantly found the most difficult personnel to recruit are quality sales and operations managers. And the fact that they are generally considered to be the lifeblood of successful business accentuates the importance of an appropriate recruitment process.
In my experience there is no more convincing sales person than someone with a successful operations background.
But convincing and closing are very different skills.
Conversely someone who has made a successful transition from sales to operations can bring exceptionally valuable experience.
But tough informed decision-making is not always part of the sales make up.
SO WHAT ARE THE CONSIDERATIONS?
The Operator
I’d like $10 for every time I’ve heard an operations manager say “Yes I understand our business perfectly, but I can’t sell”. And I’d also like $10 for every time I’ve seen these individuals clinch a sale with informed reasoning and convincing arguments around -
- Quality service
- Improved productivity and
- Reduced expenditure
There are always significant numbers of good operators who can be lured into business development. But the conundrum is that the above considerations are only half of what is required in your sales personnel. Can they also –






